summary of 72&Sunny research project

72andsunny is a modern full-service design and advertising company with offices in LA and Amsterdam. Founded in 2004, they are dedicated to unleashing creativity across all platforms and solving tough business problems with massively integrated ideas. They work with clients defining culture today including Nike, Disscovery Channel, Quiksilver, The CW, G4 channel, and Bugaboo.
     Their main strength is they're run by very, very, very smart, experienced, fearless people who want to do crazy shit and make noise. 
     John Boiler: Creative Director/ Prior to co-founding, he was at Wieden and Kennedy for 11 years, including a 5 years stint as Executive Creative Director and Managing Partner of W+K/Amsterdam which he helped grow from 40 employees to 185.
     Glenn Cole: Creative Director/ Prior to co-founding, he was Creative Director at W+K/Amsterdam where he led the launch of the Audi A2 and all advertising for Nike's European business. He helped Nike grow from the #5 soccer brand in the world to #1 in 2002.
     Secondly, they're born digital. Everyone they hire has digital experience or wants to learn. It's the future. 
     Third, everyone is super nice. That goes a long way for morale, relationships with clients, and putting up with lots of 80-hour weeks.
     Their perceived strategy is to make work that's not boring. To do the kind of stuff they as human beings would find fun and interesting. If they are not enjoying it, then the public won't enjoy it either. And then they are screwed.
     I really like what they did for the Discovery Channel ("I  Love The World") and Nike Football ("Take it to The Next Level")