more and more agencies set up their shop in China

88888888888 bye~ google

Search engine marketing shop Reprise Media, a unit of IPG's Mediabrands, is going global.

Effective today, Reprise, whose clients include Microsoft, Home Depot and Hyundai, is opening its first overseas offices in London, Paris, Frankfurt, Madrid and Sydney.

Throughout the coming year, additional offices will be opened in markets including Italy, the Netherlands, Chile, Columbia, China, Denmark, Japan, India, South Korea, Poland, Belgium, the Czech Republic and Portugal.


I have to say Chinese people's money is easy to earn. They trust brands more than anything. Even they know about CK jeans, DKNY,Nike's price in China is times 2 the price they sell in America. However, the hard thing for America agency is to understand Chinese people first and to make Chinese people accept them later. GOOD LUCK!